- 項目背景
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- NHK进入市场已有20多年的历史,如今,拥有一支新的团队来领导该公司,它认为所有交付产品都具有现代性和技术性。
- 重新设计总是非常具有挑战性的,尤其是在公司已经建立好自己的定位和结构合理的情况下。
- 因此,我保留了品牌的一些本质(例如颜色),并且将新身份的每个细节与其优势联系在一起,它仍然带来了新元素,
- 这些新元素将转化他们如今寻求的技术和创新外观。
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- NHK has entered the market for more than 20 years. Now, it has a new team to lead the company.
- It believes that all delivered products are modern and technical.
- Redesign is always very challenging, especially when the company has established its own positioning and structure.
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